“Trying to shoot what you enjoy shooting, rather than what can make you money. Insisting on creating artistic images in your vision, rather than commercial images that the client wants.”
-The words of a photographer when asked what mistakes other photographers make in business.
For you long time readers out there, you probably know that I whole heartedly disagree with this statement. But Race(ism) is all about bringing different perspectives to the table, so I thought this deserved a bit of dialogue…
One the one hand, I can actually see the merit in this statement, because as a working photographer (especially a new one), and operating under the assumption that photography accounts for the majority or one’s income, there’s really no way around taking jobs that aren’t very enjoyable. And I know better than anyone, that the life of a photographer is less than glamorous at times (even if you shoot fashion exclusively). Any person who’s ever worked with the general public will attest to this. Depending on the nature of what you’re shooting, be it a lame event, a difficult client, or a overly demanding bridezilla, a photographer’s job is to get the image. period. Yes this can suck sometimes.
In addition, as a new photographer, often times you will not be getting paid for your vision, and as I’ve been going at this, I have found that I don’t make as much money doing the things that I want to do, or enjoy the most. (That doesn’t mean I don’t enjoy the work that I get, it just means I haven’t found a market for my ‘art’ yet).
On the other side of this argument, I’ll say that this is one of the few jobs in the world where if you don’t really love it, there’s no point to do it. For example, you’re full-time job is a traveling sales rep, with aggressive hours and high commissions. You spend countless hours working for this company, and you sacrifice family time and much of your personal life, but you can easily rake in 6 figures a year for your effort…
Photography and entrepreneurship in general requires the same amount of time and effort (if not more) starting out, but pays (maybe) a quarter of that, while you still bear all the financial risk of starting a business. At least with a sales job, you get benefits and a 401k… not so with photography.
This is why it is absolutely critical that you love photography. I mean really love it. If you think about it, you really really have to love it to assume the risk, because you can make so much more money doing something else with the same amount of effort that it takes to be a professional photographer.
So why do it? It always comes back to love on some level. I’m the type that will always make time for the artistic expression and will always do what I feel, even if it doesn’t make me any money. I’ve gotten this far by doing things that way, and so far it has served me well.
But I’m one of the lucky ones. The Art vs. Commercial question is a good problem to have. I’m really happy that I’m even in the position to to have to ask that question. And in the end, I don’t see why we can’t do both.